Branding
  
Art Direction

Arrow Funding

2022

overview

Arrow Funding, an arm of the Bluhdorn Group of companies, is a funding and business finance brand. Operating in the digital landscape, a bright and RGB colour scheme was chosen to represent Arrow to a younger professional consumer.

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Results

A vibrant brand for a vibrant demographic. Not only does the logo and colour look amazing, but the potential for great pieces of digital communication are endless!

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Striking brand look and feel
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Digital versatility
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Clean and functional design

The Brand

Operating in mainly digital environments, Arrow Funding brand applications are almost limitless. The screen bright RGB palette captures and holds attention.

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Art Direction

To compliment the logo, a brand 'look and feel' was crafted using modern extended slab fonts and bold shapes. Some applications can be seen here.